The Importance of Personalized Marketing Campaigns
With a renewed emphasis on email and increased budgets for personalized marketing campaigns are essential to send the right message.
View ArticleLeveraging Personalized Data to One-Up the Competition
Thanks to the power of the web and analytics tools, businesses now have more personalized data than ever before about their customers.
View Article10 Worst Things To Receive Trick-or-Treating
10 Worst Things To Receive Trick-or-Treating.
View ArticleStay Off Prospects’ Naughty List by Sending them Relevant Content
Marketing campaigns are like gift giving, the intent is good - to provide prospects with info about a relevant product; but the execution is often suspect.
View ArticleRedefining the Concept of ‘Multichannel’ Marketing
Best in class brands are using multichannel marketing to better understand consumers, personalize marketing messages and engage consumers on their own terms
View ArticleHospitality Case Study: How Distributed Marketing Boosts Local Sales
Hospitality giant uses a distributed marketing platform to drive local business and occupancy rates; see how they did it without compromising brand integrity or visibility.
View ArticleOne Night Stands Hurt the Hospitality Industry
The hospitality industry has adopted a one and done mentality with their customers instead of trying to create lasting relationships with local consumers.
View ArticleLocalized Marketing Paves the Way for Brand Loyalty
See why there's more to brand loyalty than a rewards program and how hotel locations can use personalization to transform a prospect into brand ambassador.
View ArticleIs Your Localized Marketing Plagued By The Pick 2 Rule?
Communications with hospitality prospects & guests need to be timely, personalized & professional, yet limited marketing forces hotels to pick 2 of the 3.
View Article2014: The Time For Personalized & Localized Marketing
Today, customers expect marketing messages to be personalized & tailored to them, which makes localized marketing key to building a trusting relationship.
View Article
